Orchid LLC logo
5 Personas of Firearms Retail Customers

5 Personas of Firearms Retail Customers

Customers are the core of any retail business. After all, you can’t sell products and services without them. As a brick-and-mortar retailer, there’s no way of knowing everyone who walks through your doors, but you likely recognize the faces of many and know the name...
Meet The Firearms Industry: Trade Associations

Meet The Firearms Industry: Trade Associations

Think of almost any product- or service-based industry and odds are good there’s at least one related trade association. For clothing and shoe manufacturers, there’s the American Apparel & Footwear Association. For hiking, biking and skiing brands, there’s the...
How FFLs Can Celebrate National Shooting Sports Month

How FFLs Can Celebrate National Shooting Sports Month

Started in 2017, the National Shooting Sports Foundation (NSSF) established August as National Shooting Sports Month to celebrate recreational shooting and drive sales for local firearm businesses during the challenging summer months. In addition to partnering with...