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About Orchid | The Leading FFL Technology, Payments & Compliance Solution

We help the shooting sports industry profitably manufacture, distribute and sell firearms with great efficiency and the utmost compliance.

Learn More About Orchid Advisors

Orchid LLC is the parent company to Orchid Advisors LLC and Orchid Solutions LLC, and partner to the firm FFL Law. Together, our companies are managed by a common ownership group and executive team who are dedicated to serving thousands of Federal Firearms Licensees (FFLs), organizations and gun owners of the shooting sports industry.

Orchid’s Vision and Mission

“My Commitment Is To Offer Federal Firearm Licensees The Best Software And Services For Less Than You Would Pay Internally Or From Any Another Established Firm.”

– Jon Rydberg, CEO & Founder

Our Vision

To create a brand known for employing the best people who provide the most impactful software and services.

Our Mission

To help FFLs profitably manufacture, distribute and sell products with great efficiency and the utmost compliance.

Payment Award
Payment Award

Trusted, Impactful, Innovative & Accomplished


  • Partnered with all four industry trade associations
  • Served over 3,000 FFLs across the supply chain
  • Chosen to sit on the ASA Board of Directors
  • Trusted by industry, FBI and ATF for education
  • Orchid’s clients manufacture 80% of all U.S. firearms


  • Managed well over 100 million eBound Book records
  • Saved many FFLs / business owners from losing their license
  • Delivered over 3,000 courses on FFL education
  • Imported / exported over 50 million firearms and firearm parts


  • Founders of the Firearms Industry Conference
  • Created the industry’s first ATF-approved “Digital e4473 Storage”
  • Created the first comprehensive online shooting industry university
  • Developed the first API and UPC-based state compliance app
  • Designed a leading eCommerce application


  • Awarded Connecticut Top Tech Company to Watch
  • Awarded CIO Applications Top Risk Management Software
  • Selected as the only eBound app in NSSF’s Retail program
  • CEO awarded Top 10 Retail POS Software Leader
  • Chosen to present at SHOT Show, NASGW, Hunting Retailer and other shooting industry events

Meet Our Team

Trusted Experts in Payments, Software and Compliance

Jon Rydberg

Chief Executive Officer

MBA, BS Mechanical Engineering

Formerly: Retail Technology Group, Gearfire Payments, Smith & Wesson, Ernst & Young, Protiviti, Ticket Network and United Technologies Corporation

Jon Rydberg has served as Co-founder and Chief Executive Officer of Orchid LLC holdings since September 2012. For a portion of this time, he also served as CEO and a financier of the Retail Technology Group. For the last ten years he has been focused on the shooting sports industry where he was an executive at Smith & Wesson Holding Corp and a strategic advisor to FFLs across the U.S. At present, his holdings provide Retail POS software, Manufacturing ERP software, eCommerce applications, integrated FFL compliance software, credit card processing and FFL services delivered via the industry’s largest firearm compliance firm.

Previously, Mr. Rydberg was the Chief Marketing Officer of Ticket Network, the 2nd largest online ticket marketplace in the United States. Mr. Rydberg also served as a Managing Director at Protiviti and a Group Manager at Ernst & Young LLP. In the capacity of an executive advisor, Mr. Rydberg helped numerous Fortune 500 companies build stronger supply chain and manufacturing operations through automation and process control. He is known for his expertise in ERP technology, inventory management, process automation and financial and regulatory process control. Mr. Rydberg is the author of several works dedicated to supply chain management, Sarbanes-Oxley, FFL / ATF firearm compliance and he is also the founder of the Firearm Industry Conference.

Michelle Rydberg

Chief Operating Officer

BS, Management Information Systems; MBA, Corporate Finance, Investments & Financial Markets

Formerly: Retail Technology Group, Gearfire Payments, Gearfire, Disney / ESPN, Latham & Watkins, Bank of America, and Cigna Financial Services

Michelle has over 20 years of experience in finance, accounting and technology. Previously, Michelle served as the Chief Marketing Officer of the Retail Technology Group , Outdoor Payment Solutions (DBA Gearfire Payments) and Gearfire LLC.

Michelle is also the country’s foremost expert at performing software-driven ATF compliance and electronic A&D / Bound Book evaluations for FFLs, with over 65 million transactions to-date. Her FFL diagnostics include the regulations, processes and systems which drive firearm manufacturing (including NFA), firearm engineering and product master data, customer and vendor FFL master data, firearm transfers (via shipping and receiving), firearm loans (per 2010-1) and import / export transactions, including the ATF Form 6 / 6a. Michelle’s assessments have also included major firearm operating systems such as Epicor, SAP, Oracle and many others.

Jay Reeves

General Counsel

JD; BS, Business Administration

Formerly: Chase Paymentech

Jay served over nine years with Chase Paymentech, one of the world’s largest payment processors, as their Associate General Counsel. During that time, he negotiated and documented the acquisition of numerous payment processing companies and their merchant portfolios. His responsibilities also included legal oversight of all Chase Paymentech strategic partner relationships (ISOs, Agent Banks, Processors). Jay has successfully negotiated hundreds of merchant agreements with some of the world’s largest companies and crafted numerous strategic partner relationship agreements with ISOs, Agent Banks, Processors and VARs.

Jay was the Business Manager for the Texas Tech Law Review. Following graduation from law school, we worked as a securities and mergers acquisitions attorney at Jackson Walker LLP in Dallas.

Jay is a committee member of the Industry Relations Committee of The Electronic Transactions Association, a former committee member of the Government Relations Committee of The Electronic Transactions Association, and was the Committee Volunteer of the Year with the ETA for 2005-2006.

Jeremy Crick

Jeremy Crick

Sales Manager

Formerly: Iron Triangle Payment Systems, National Processing Company, ZirMed

Jeremy has over 10 years of experience where he has worked with some of the largest payment processing providers in the county. He began his payments career at Iron Triangle Payment Systems (ITPS) followed by the National Processing Company. Jeremy has held various positions from Sales to Management in electronic payments and has worked with a number of firearm merchants including retail, eCommerce and manufacturing FFLs. Jeremy has successfully negotiated or renegotiated merchant processing rates and terms and conditions for thousands of businesses across the country saving millions in processing fees to small business owners.  Jeremy now leads the sales and implementation efforts for Orchid PayTM which is focused on credit card processing for the shooting sports industry.

Philip Milks

Vice President of Regulatory Services

J.D. ; B.A. Political Science

Formerly: Remington Outdoor Company LLC, National Shooting Sports Foundation (NSSF)

Phil is an attorney and was formerly employed by the National Shooting Sports Foundation (NSSF) and Remington Outdoor Company (ROC). While at Remington, Phil served his executive peers as the leader of ROC’s corporate compliance function, which included ATF, Import, and Export (ITAR and EAR). Phil played a key role in advising ROC and its subcontract manufacturers in the development of ammunition, suppressors, polymer pistols, modern sporting rifles and imported shotguns. Phil gained relevant legal and regulatory experience facilitating the acquisition of manufacturing entities, the move of major manufacturing facilities to the southern U.S. and implementing SAP as a leading ERP system. Phil had numerous professional interactions with national and local ATF leadership and responded to a multitude of high volume serial number ATF inspections.

Jason Knowles

Jason Knowles

Director of Export Services

MBA; Master, Military Science and Operational Studies; BA, Business Administration and Management

Formerly: United States Air Force, U.S. State Department, DDTC

As a former DDTC Senior Defense Trade Control Analyst, a U.S. Air Force retired combat veteran, and a U.S. Export Control and Compliance consultant across multiple industries, Jason brings an uncommon depth of ITAR and EAR understanding, awareness of related U.S. government processing, military applications, and an ability to span, connect, and implement strategy to task and back across business activities related to U.S. regulatory export control and compliance.

While with the State Department, Jason reviewed and audited ITAR export applications with a combined value of over $42.5 Billion for approval and/or compliance. He renovated ITAR Agreement analyst training and improved ITAR Agreement analyst review processes and tools. Also, Jason frequently spoke on behalf of the U.S. government to U.S. and foreign government officials and industry groups and individuals.

Since departing the DDTC, and in addition to providing ITAR control, compliance, authorization advice and other DDTC engagement services, he has developed EAR and BIS-related expertise to expert levels so to support multi-jurisdictional control, compliance, and export authorization strategy development, assist with implementing those strategies, and in the development, assessment, and improvement of compliance programs. Jason’s experiences and expertise include the ITAR, EAR, OFAC and export related elements of U.S. Customs and Border Protection processes.

Shaun Phelan

Vice President of Marketing & Implementation

BA Government, M.Ed. Recreation Management

Formerly: Smith & Wesson Firearms

Shaun Phelan has almost 25 years of experience in operations and marketing positions and has spent the last 14 years at Smith & Wesson.  While working in manufacturing, Shaun used his kaizen experience to repeatedly surpass manufacturing targets while meeting and exceeding quality and cost goals.

Later Shaun led the SAP Center of Excellence team during the final phases of a full SAP implementation and effectively managed on-site, near-shore and off-shore resources to drive user adoption across four locations.

In his last assignment, Shaun developed the new Sales and Marketing Operations group. The customer-focused group supported brand and sales leaders in driving product awareness across all channels. Shaun drove new efficiencies and cost savings through the implementation of new technology and data-driven decision making. His specialties include strategic marketing, media relations, advertising, event planning and execution, internet and email marketing, and branding and creative development.


Scott Grigerek

Manager of Compliance Solutions

Formerly: Hoffman’s Gun Center/Range – Retail & LE/NFA Sales, O.F. Mossberg & Sons, Inc – ATF Compliance

Scott brings 15 years of experience through various positions in the firearms industry. These positions span from retail sales, NFA sales, and retail sales/range management to ATF compliance and ATF compliance management.

During his time in ATF compliance, Scott has served as the ATF Compliance Coordinator at O.F. Mossberg & Sons, Inc., where he maintained and enhanced the ATF compliance programs through auditing/analyzing existing policies and procedures, implementing new policies and procedures, auditing bound book and inventory, and analyzing existing technologies and implementing new technologies as required. Scott has also created company-wide ATF compliance training programs tailored to meet individual departmental needs.

Nicholas DiDato

Implementation Manager

BS, Graphic Design and Marketing

Formerly: Blue Trail Shooting Range, Lyman Orchards

A recent graduate of Assumption College, Nick brings his talented graphic design and marketing skills and experience to the Orchid team. He enjoys his current role of Digital Marketing Analyst where he has an impact on making sure the firearms industry stays safe and compliant.

Joe Kriz

Communications & In-Bound Marketing Manager

BA, Communication, Public Relations

Formerly: Laura Burgess Marketing, Outdoor Sportsman Group, FMG Publications

Joe recently joined the Orchid team after spending the last four years working in firearms and outdoors media. Armed with a public relations degree and professional experience managing social communities and curating digital content, he has helped brands develop and grow their online presence with creative writing and visuals.

Joe also works part-time at a local gun range / retailer in the Denver, Colo. area where he combines his consumer passion for firearms with an industry understanding of bound book recordkeeping, firearm transactions, ATF compliance and FFL operations.

Austin Alterio

Website, Graphics and Video Specialist

BA, Digital Media & Design

Formerly: Telegraphic Brands

Austin has recently joined the Orchid team, bringing over 7 years of digital design, website development, animation and video experience. Working as a freelance artist and with various design agencies, he has been able to develop a deeper understanding of digital media best practices and implementation to ensure long-term goals are achieved.

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