In the competitive world of firearm retail, staying ahead of the competition is crucial. Leveraging data to make informed decisions can be a game-changer for Federal Firearms Licensees (FFLs). Fortunately, Orchid POS users have a valuable tool at their disposal – NASGW SCOPE CLX analytics. In this blog post, we’ll explore what NASGW SCOPE CLX is, how it can benefit FFLs, and the strategic ways to integrate this data into both sales strategies and even SEO enhancements.

What is NASGW SCOPE CLX?

NASGW SCOPE CLX is a comprehensive reporting tool integrated with Orchid POS, designed specifically for firearm retailers. It provides users with a detailed analysis of historical data, allowing FFLs to make informed decisions based on market trends and customer preferences.

How can SCOPE CLX data be useful?

Within SCOPE CLX reports, Orchid POS users can access a wealth of historical firearm industry sales data to observe trends such as:

1. Top Firearms by Region
2. Top Firearms by Type (Handgun, Rifle, Shotgun)
3. Top Firearm by Caliber
4. Top Firearm by Manufacturer
5. Top Firearm by Product

Filter Data to Identify Trends

Users have access to 4 U.S. regional reports: West, MidWest, NorthEast and South. Each regional report contains information on top firearm sales specific to that region and the ability to filter the data based on firearm type, caliber, manufacture, minimum / maximum total sales value or product (upc and / or description).

The filters allow you to easily query data to help identify trends and insight into popular products. For example, let’s say you wanted to run a report to determine which Glock products are high in demand in your area. Within your report, you would navigate to the “Filters” section on the right side of the page and set manufacture, to “Glock.” (See image below)

Interactive Data Exploration:

One of the standout features of SCOPE CLX is its interactivity. Users can drill down data by simply clicking on any data point within the report. Continuing from the previous example, let’s say you want to further drill down the data around the “G43X.” If you click that product listed under “Top Firearm Products,” all the tables and charts within your report will update and only display data related to G43X (see image below). This is particularly useful because it gives users the ability to see historical sales data based on individual products.

Additionally, this interactive feature can also be used to select multiple points data points at the same time by holding shift after clicking each point. See example below where Q4 was selected to identify possible end-of-year trends.

Strategic Planning with NASGW SCOPE CLX for the Future

NASGW SCOPE CLX is a powerful tool that allows firearm retailers to plan ahead by leveraging historical data and market insights. Here are several ways retailers might use SCOPE CLX to strategically plan for the future: 

1. New Product Introductions:
   • Scenario: A retailer is considering introducing a new firearm product and wants to anticipate its potential success in the market.
   • Using SCOPE CLX: By examining historical data related to similar products, including caliber and type, the retailer can gauge market demand. Additionally, analyzing the performance of products from the same manufacturer provides insights into customer loyalty and potential cross-selling opportunities.
2. Inventory Turnover Optimization:
   • Scenario: An FFL owner aims to optimize inventory turnover by identifying products that consistently perform well and those that might need adjustments.
   • Using SCOPE CLX: Analyzing historical sales data by product and type allows the owner to categorize firearms based on their turnover rates. This information is crucial for managing stock levels, avoiding overstocking or understocking, and maximizing profitability.
3. Promotional Campaign Planning:
   • Scenario: A store wants to plan promotional campaigns for the upcoming year, focusing on specific firearms to maximize sales.
   • Using SCOPE CLX: The retailer can utilize data from the “Top Firearms by Product” report to identify the most popular products. By selecting multiple data points across different months, they can observe trends and strategically plan promotions around peak sales periods.
4. Manufacturer-Specific Planning:
   • Scenario: A store carries products from various manufacturers and wants to optimize shelf space by focusing on the most popular ones.
   • Using SCOPE CLX: In the “Top Firearms by Manufacturer” report, the retailer can identify the manufacturers with consistently high sales. This insight informs decisions on inventory allocation and promotional activities, helping the store maintain a well-curated selection that aligns with customer preferences.
5. Seasonal Trend Analysis:
   • Scenario: An FFL owner wants to understand the seasonal trends for a specific type of firearm, such as rifles, to optimize inventory for peak demand.
   • Using SCOPE CLX: By selecting the “Top Firearms by Type” report and filtering for rifles, the owner can analyze historical data across different seasons and identify patterns. This information aids in planning inventory procurement and promotions during specific months with historically high rifle sales.
6. Regional Preferences:
   • Scenario: A retailer operates in multiple regions and wants to tailor their inventory based on regional preferences to enhance customer satisfaction and sales.
   • Using SCOPE CLX: Accessing regional reports (West, MidWest, NorthEast, and South), the retailer can identify top-selling firearms in each region. The “Filters” feature allows them to refine the data based on firearm type, manufacturer, or caliber, enabling the creation of region-specific inventory plans.
7. SEO Optimizations
   • Scenario: An ecommerce store with an extensive product range wants to boost their organic rankings and, consequently, drive sales.
   • Using SCOPE CLX: Retailers can strategically enhance their SEO efforts by centering them around the high-performing products identified in SCOPE CLX. While further SEO research is essential to pinpoint strategic keywords, SCOPE CLX serves as a catalyst in kickstarting this process. By leveraging SCOPE CLX insights, businesses can efficiently tailor their SEO strategies, aligning them with products that have proven success in the market. This not only streamlines the SEO planning process but also contributes to a more targeted and effective approach, ultimately fostering organic sales growth.

Want to Learn More About SEO?

Are you an Orchid eCommerce user looking to enhance your SEO? Contact Orchid today and let us know if you have questions about SEO or need help with enhancements. We’ll tailor our next blog post around your questions!

Access the Data in Orchid POS

To access the SCOPE CLX data in Orchid POS is straightforward. Once logged in, navigate to “tools” and select “SCOPE CLX Reports.”

In conclusion, NASGW SCOPE CLX data is a valuable asset for FFLs looking to gain a competitive edge. By harnessing the power of this tool, retailers can make data-driven decisions, optimize inventory, and enhance their online presence through strategic SEO. As the firearm industry continues to evolve, leveraging SCOPE CLX data ensures that FFLs are well-equipped to navigate the complexities of the market and drive sustained success.