We Are Unique

“My commitment is to offer Federal Firearms Licensees the best services for less than you would pay internally or from any another established firm.”

Jon Rydberg, CEO and Founder, Orchid Advisors

Michelle Ingram
Phil Milks

Jon Rydberg

Chief Executive Officer

Michelle Ingram

Executive Director, Electronic Bound Book Data Compliance Practice

Alexis Tunell

Executive Director, FFLBizHub (ATF Software Portal)

Philip D. Milks

Executive Director, Firearm Manufacturing Compliance Practice

Formerly of E&Y LLP and Smith & Wesson

As CEO, Mr. Rydberg oversees the operations of three privately held businesses and consolidated operations in the outdoor sporting goods industry  […]

Formerly of Bank of America

Michelle has over 15 years of experience dedicated to expert-level business and data analytics and is focused on digital ATF mock inspections. […]

Formerly of EZCORP

Alexis brings more than 10 years’ experience as a firearm compliance industry executive to Orchid Advisors, having held various sales, retail operations […]

Formerly of NSSF and Remington

Philip is an attorney by training and began his career in the firearms industry while pursuing his law degree. In his prior role he was responsible for ensuring compliance with all regulatory requirements […]

Jason Knowles

Travis Glover

Executive Director, Firearm Retail, Pawn and Distribution Compliance Practice

Jordan Young

Director, Firearm Export / ITAR Practice

Jason Knowles

Special Consultant

Formerly of Cabela’s and Lipseys

Travis brings more than 22 years’ experience as a Firearms Industry Leader to Orchid Advisors, having held sales and management position at major U.S […]

Formerly of Dasan and Remington

Jordan brings more than 16 years’ experience as a firearms industry executive to Orchid Advisors, having held management positions at major U.S. and international firearm […]

Formerly of DDTC

Jason brings his experience as a Senior Defense Export Analyst at the U.S. Department of State, Directorate of Defense Trade Controls (DDTC) to companies using or seeking to use ITAR export agreements (TAAs, MLAs, WDAs […]

Our Partners


The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers.

The National Association of Sporting Goods Wholesalers is comprised of wholesalers, manufacturers, independent sales reps, media and service providers – both national and international – all of whom are primarily focused on shooting sports equipment and accessories. As a trade association representing the business interests of its members, NASGW’s mission is to bring shooting sports buyers and sellers together. For more information about the NASGW, visit the association’s website at www.nasgw.org.

The American Suppressor Association (ASA) is the unified voice of the suppressor industry. Our mission is to unite and advocate for the common interests of suppressor manufacturers, distributors, dealers, and consumers. To accomplish our mission, our principal initiatives focus on state lobbying, federal lobbying, public education, and industry research.

In today’s economic climate, it is essential to reduce overall costs, minimize risks and execute on-time range and firearm retail projects that are designed to achieve sustainable results — Point of Impact’s firearm retail and range solutions can help you meet your goals. No matter how complex your questions, we have the capabilities and deep firearms industry experience to deliver the answers you need to create and operate a successful range and firearm retail business. As a multi-disciplinary group, we take a team approach to help you determine the ideal plan for your business.

Orchid Advisors LLC and AS Consulting LLC are adding skill sets of US Domestic and Global Marketing, Sales, Export and Imports licensing, to offer OEM and Commercial clients the complete service package to consider USA or International distribution and global exhibition of Firearms, Munitions, & Outdoor Trade Distribution of any US Brand.

A Century of Outdoor Trade experience, wealth and reputation are kindled to make the invested expense the most efficient cost to enter and establish brands with all the knowledge of export and import resistances to eliminate those initial costs and expenses that can make the effort seamless and benefit the supplier and their end users.

List OEM & AS Personnel and experience in Industry, current trends and options with a “Crisis” in USA distribution, make the distribution decision process more critical when knowledge and experience can beat ignorance and gambling with vital investment values to establish US brands globally.

Designed exclusively for the firearms industry, the AXIS™ Retail Management System is a full suite of retail management solutions. AXIS includes inventory management and receiving, range management, auto-replenishment, customer tracking, barcode label printing, an ATF compliant bound book and a robust reporting package.

Munitions Law Group (“MLG”) is a hybrid boutique/full-service law firm that handles – exclusively – firearms, explosives, and other defense articles issues for companies and individuals in the United States and internationally. We serve as a premier outside legal point of contact for members of the Firearms Industry. MLG’s mission is to provide top-notch, but cost-effective, legal services to its clients. We have attorneys in multiple states, with our primary offices in Atlanta, Georgia and Columbus, Ohio. MLG attorneys have represented clients in 38 states and 14 foreign countries.

Since its inception in 1984, Maynard Cooper & Gale has grown to be a nationally recognized law firm with more than 240 attorneys. Headquartered in Birmingham, Alabama, the firm has offices in New York and San Francisco and four additional Alabama offices located in Huntsville, Mobile, Montgomery and Tuscaloosa. We maintain our philosophy to continually focus on each individual client and be responsive to their evolving needs. Additionally, we combine the understanding of the client’s business climate with the knowledge of a dynamic legal environment to provide the highest quality service. Our dedication to making the client our first priority has earned the firm numerous years on the BTI Client Service A-Team.

Williams Mullen is a regionally based, full-service law firm with more than 230 attorneys in offices across North Carolina, South Carolina, Virginia and Washington D.C. Since our firm began in 1909, our goal has been to provide business and legal solutions to help our clients’ businesses thrive. While we excel within our mid-Atlantic footprint, our clients find that they increasingly come to us for their legal needs across the United States and internationally. They tell us they appreciate our Am Law 200 big firm capabilities and experience without the big firm rates.

Associated Services in Insurance (ASI) is an independent insurance agency specializing in the Firearms and Ammunition industry. We currently represent over 500 different manufacturers and nearly every insurance carrier that has a hand in the firearms and ammunition industry.

As the largest independent insurance agent to specialize in the industry, our specialists represent multiple insurance carriers with the goal of keeping them honest to make sure our clients obtain the best rates, coverage and packages possible. By having multiple insurance carriers bid on rates and coverages, we’re able to create competition and reach our ultimate goal of getting our clients the best rates and coverages for their needs. ASI can write product liability insurance, along with property, umbrella coverage, ocean cargo and many other options. Contact us today and our knowledgeable specialists will help you find the best insurance package for your company.