Over the last decade, we’ve witnessed significant changes to how firearms are marketed to consumers, how FFLs maintain inventory and how products make their way from the production floor to retailer shelves. From social media and ecommerce to SKU data and transportation, these changes have impacted all aspects of firearms business.
In recent years, these changes have only become more evident, as highlighted by challenges brought on by the pandemic – rapid gun ownership growth, unprecedented firearm and ammunition demand, and slowed global logistics. However, such challenges have only further proved the importance of managing customers, firearm inventory and supply chains. But how does your FFL find success managing all three?
Join fellow firearms professionals as industry executives, technology innovators and attorneys lead educational sessions on these topics at the 2022 Firearms Industry Conference (FIC), to be held virtually and in-person April 21–27.
Managing FFL Customers
Before you can market to your customers, you must first know who they are. Today, customer relationship management (CRM) software is the backbone of connecting with customers. Learn about the leading applications and how to use a CRM to grow your customer base in our virtual, FIC On-Air™ session, “Top 5 CRM Must-Haves for FFL Owners.”
Then, discover how to navigate social media restrictions on firearms content and better engage with your customers online in the main conference session, “Hot Topics in Advertising Law: Sweepstakes, Promotions, Customer Reviews & Endorsements,” part of our Firearms Industry Law & Finance track.
Managing Firearm Inventory
Guns, ammunition and related accessories make up the core sales of a firearms manufacturer, distributor and retailer, but managing this inventory from supplier to consumer requires good data controls and modern software applications.
Throughout this year’s conference, experts explain how FFLs can craft a POS data management plan, use technology to manage inventory from allocation to reconciliation, and expand beyond on-hand products with ecommerce and live distributor catalogs.
FIC inventory management sessions:
Managing Supply Chains
Behind every FFL is a supply chain. After all, without a supply chain, there is no inventory to sell to customers – all the more reason to manage the relationships you create.
Led by industry attorneys, “The Impact of PLCAA Protecting Firearm Supply Chain” will address how companies can document supply chain relationships and design systems to reduce regulatory compliance risk and liability exposure, as well as offer concrete measures to address these issues.
Attendees can also hear from NASGW executives as they deliver a keynote on distribution in today’s firearm marketplace and leveraging data to optimize and maximize your supply chain.
Interested in learning more? Registration for FIC 2022, including FIC On-Air™, pre-con FIC Workshops and the main conference, is open now. Sponsorships are also available and include complimentary tickets for industry partners. A portion of all ticket sales and sponsorships will be donated to Project ChildSafe.
To register to attend or sponsor FIC 2022, visit orchidadvisors.com/FIC.
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