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Orchid Firearms Social Media & Content Analyst

About Orchid

Celebrating 10 years of serving the shooting sports industry, Orchid and partner firm, Orchid Law, offer leading FFL software, firearms-friendly payment processing, and legal and regulatory services for the firearms, ammunition and explosives industries. Orchid’s POS, eCommerce, and regulatory applications, including Orchid eBound, Orchid FEL Book, and Orchid eState, accompany its expert services in ERP integration, firearms/explosives regulation, state gun laws, and Firearm & Ammunition Excise Tax advisory. Our mission is to assist federally licensed businesses in complying with U.S. and state regulations while driving their financial growth. Our applications integrate with federal databases and our legal and professional services team works closely with FFLs, industry trade associations, ATF, Department of Commerce, and the Department of State.

Our team is located across the U.S. and in two international countries though the majority of our resources are located in Connecticut and Massachusetts. Our business headquarters are in West Hartford, Connecticut.

Firearms Social Media & Content Analyst


  • Title: Firearms Social Media & Content Analyst
  • Base Salary: $45,000–55,000
  • Bonus Structure: Eligible in Year 2
  • Full and competitive health benefits
  • Location: Remote/Work from home
  • Paid Time Off (PTO) – 2 weeks PTO + holidays
  • Other: Company computer provided and up to $30/mo phone service expense

Job Type, Location & Hours

  • Job Type: Full-time
  • Office Location: Telecommute
  • Relocation: No; ideal candidate will live in/near Connecticut/Massachusetts or located near a major airport
  • Hours: Core hours are 9am–5p ET
  • Annual Travel: 5%

    Job Responsibilities

    The Firearms Social Media & Content Analyst role is responsible for working with other members of the Sales and Marketing team to create online content and to actively engage in online industry conversations.

    Social Media Responsibilities

    • Identifying relevant social media channels
    • Managing online social media accounts
    • Establishing an online persona that represents the company brand
    • Actively engaging in social media conversations relevant to the industry
    • Posting graphics/images, news and customer announcements to social media
    • Tracking social media engagement metrics

    Content Responsibilities

    • Assisting the Communications & In-bound Marketing Manager with the research and development of written content
    • Co-authoring or initial draft of short but engaging blog posts
    • Assisting with the development of company newsletters
    • Assisting with the creation and sending of marketing campaigns and urgent news blasts

    Partner and Affiliate Marketing Responsibilities

    • Establishing affiliate marketing relationships
    • Engaging in meaningful link share
    • Working with partners to develop combined content

    Focus of Content

    • Firearm Industry – Industry events that include or exclude Orchid participation
    • Technology – Retail Point-of-Sale software, Ecommerce applications, Payment Processing, Manufacturing ERP Systems, Compliance Software
    • Regulatory – Legal and Compliance matters; Changes in Laws and Regulations
    • Corporate – Corporate announcements

    Communication Channels

    • Social Communications (Linkedin, Facebook, Twitter, etc)
    • Guest Blogging
    • Affiliate Writing
    • Website Copy
    • Video Scripts
    • Google Adwords
    • Proofing Customer-focused Software Update Notes
    • Customer Announcements
    • Product Announcements

    Job Qualifications


    • 2–4 years experiencee
    • Firearms/Shooting sports industry experience preferred but not required
    • Technology/software industry experience preferred but not required
    • Ability to research topics and create meaningful content
    • Strong understanding of SEO and digital marketing
    • Very strong written and creative skills
    • Very computer literate and willing to learn
    • Very close attention to detail

    Technical/Software Qualifications

    • Strong understanding of modern computing applications (online or on-premise)
    • Good working knowledge of Microsoft PowerPoint and Word

    Other Requirements

    • Quick learner
    • Strong oral and written skills
    • Attention to detail
    • Self-driven and energetic

    How to Apply

    To apply, please send an email to Michelle at michelle@joinorchid.com with your resume.