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Content & Digital Media Experts Join Orchid

Written by Orchid


July 20, 2021


Photos of Orchid new hires Joe Kriz and Austin Alterio

HARTFORD, CT (July 20, 2021) – The shooting sports industry leader in FFL technology, payments and compliance services and solutions, Orchid LLC is pleased to announce the recent hiring of Joe Kriz, communications and inbound marketing manager, and Austin Alterio, graphics, website and video specialist. In their new roles, Kriz and Alterio will lead Orchid’s continued marketing efforts as the authority in FFL education and operations. Both formally joined the company in May 2021.

Working in outdoor media for the last four years, Kriz has held various marketing roles for notable public relations and media companies in the firearms industry. Most recently, he curated digital content and editorial as a digital content editor for FMG Publications. Kriz also works part-time at Bristlecone Shooting, Training & Retail Center, an NSSF 5-star shooting range near Denver, Colo.

Alterio brings over seven years of digital design, website development and video expertise to Orchid, recently serving as a multimedia specialist with Connecticut agency Telegraphic Brands. A multifaceted designer with a digital media degree and freelance experience, he has developed a broad creative skillset, specializing in animation, branding, HTML/CSS and SEO best practices.

“We couldn’t be more excited to have Joe and Austin join the growing Orchid team,” said Michelle Rydberg, Orchid COO. “Joe is a proven writer and marketer with impressive experience in the firearms industry, and Austin is a talented jack-of-all-trades digital media specialist. Together, their ability to create and promote content will better serve Orchid clients and the entire shooting sports industry.”

For more information about Orchid’s FFL services and solutions, and to view our new website, visit orchidadvisors.com.


Orchid LLC and its family of companies, including partner firm, FFL Law, have been offering business software, firearms-friendly payments and legal and regulatory services to the shooting sports industry for over a decade. With powerful POS, eCommerce, ERP and Bound Book solutions, as well as expert knowledge of ATF, import/export and state-level regulations, Orchid helps FFLs profitably manufacture, distribute and sell firearms with great efficiency and the utmost compliance. Get started today at orchidadvisors.com.

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