Marketing Practices Liability in the Firearms Industry

Join our FREE Webinar on November 12, 2019

Can a firearm manufacturer, wholesaler, retailer or private seller be liable for a criminal’s misuse of the product? Traditional legal principles say no, and Congress codified these principles in the Protection of Lawful Commerce in Arms Act, or PLCAA.

However, earlier this year a sharply divided Connecticut Supreme Court carved out a narrow exception that allows manufacturers to be sued for certain marketing practices that allegedly promote the criminal misuse of firearms. Now, other courts are following Connecticut’s lead.

With this new avenue of potential liability, firearms industry members need to know how to analyze, monitor, and police their marketing practices to reduce risk.

We invite you and your staff to attend a no-cost webinar co-hosted by Camden Webb and Chuck James from Williams Mullen, and moderated by Philip Milks from Orchid Advisors. In this webinar we will explore the potential path to liability carved out in Connecticut, discuss how this precedent could be applied in other states, and address steps that industry members can take to protect themselves.

Topics will include:

A review of the PLCAA, the Connecticut case, and the theory of potential liability.

The severity of risk should any industry member get sued for criminal misuse of products.

Best practices for monitoring and policing marketing strategies.

Additional steps industry members should take to reduce risk.

November 12, 2019 at 2:00 PM (EST). Sign Up Today!

Join us for this informative and timely presentation. Please complete the form using the link below. Select Webinar – Marketing Practices Liability in the Firearms Industry from the drop-down menu labeled “I’d Like to Learn More About”. An Orchid team member will email you with the webinar information.

Registering for the webinar only constitutes an agreement to attend the webinar. It is not a contract for legal advice and does not establish an attorney-client relationship. The information is for educational purposes only. Legal advice may only be provided by a properly licensed attorney who agrees to represent you after reviewing the facts of your case.