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Firearms Technology Executive Joins Orchid as VP of Sales & Marketing

Written by Orchid


April 30, 2023


White text atop red background next to photo of Orchid VP of Sales & Marketing Eric Wille

HARTFORD, CT (May 1, 2023) – The leader in FFL technology, payment processing, and firearm and explosive compliance services, Orchid is excited to announce its latest executive hire in Eric Wille. Eric will work alongside Chief Strategy & Business Development Officer, Leland Nichols, as the firm’s Vice President of Sales & Marketing.

“We’re honored to have Eric join the Orchid team,” said Nichols. “Eric brings extensive industry experience from across the firearm supply chain having spent time with leading manufacturers and distributors, as well as our industry’s trade associations, with the goal of adding value to the retail FFL community. On behalf of our entire team, we’re excited to introduce Eric to Orchid’s rapidly growing client base and look forward to his contributions to our continued growth.”

Over the last decade, Eric has held various leadership roles at Gearfire, including Director of Retail Product Management and Director of Sales in which he was responsible for the product strategy of Gearfire’s retail Point-of-Sale software, AXIS, its integration to major wholesalers, such as Davidson’s, Sports South, Lipsey’s, and RSR, and the integration to Gearfire’s ecommerce platform and third-party marketplaces. Prior to Gearfire, Eric was a key team member at AcuSport for five years supporting the development and implementation of their retail management technology software.

“I’m honored to join Orchid and excited to get started,” said Wille. “Orchid’s reputation as a service provider of world-class compliance, technology and operations solutions to the firearms industry is unparalleled, and I look forward to contributing to the success of their current and future clients.”

Industry members attending this week’s 2023 Firearms Industry Conference in Atlanta can meet Wille in person alongside Orchid’s entire sales, regulatory, and customer success teams, as well as industry attorneys from conference co-host, Williams Mullen. Eric and the Orchid team will deliver on-site demonstrations of the industry’s leading eBound Book software, now serving over 6,000 FFLs and offering the only Attorney Defense Guarantee from Orchid Law (terms apply).

Eric Wille can be reached by email at eric@joinorchid.com.

About Orchid LLC
Celebrating 10 years of serving the shooting sports industry, Orchid and partner firm, Orchid Law, offer a one-stop shop for leading FFL software, firearms-friendly payment processing, and legal and regulatory services for the firearm, ammunition and explosive industries. Orchid’s POS, ecommerce, and regulatory applications, including Orchid eBound, Orchid FEL Book, and Orchid eState, accompany its expert services in ERP integration, firearm/explosive regulation, export control laws, and Firearm & Ammunition Excise Tax advisory. Get started at orchidadvisors.com.

Press Contact:
Joe Kriz
Communications Manager, Orchid LLC

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