Chief Operating Officer
Formerly: Retail Technology Group, Gearfire Payments, Gearfire, Disney / ESPN, Latham & Watkins, Bank of America, and Cigna Financial Services
Sample FFL Customers: Primary Arms, CZ-USA, Smith & Wesson, EZ-Pawn, Sportsman’s Finest, Frontier Justice, Bi-Mart, and Remington, Big Rock Sports, SilencerCo, Henry Repeating Arms, LL Bean, Gander Mountain and many others.
Michelle has over 20 years of experience in finance, accounting and technology. Previously, Michelle served as the Chief Marketing Officer of the Retail Technology Group , Outdoor Payment Solutions (DBA Gearfire Payments) and Gearfire LLC.
Michelle is also the country’s foremost expert at performing software-driven ATF compliance and electronic A&D / Bound Book evaluations for FFLs, with over 65 million transactions to-date. Her FFL diagnostics include the regulations, processes and systems which drive firearm manufacturing (including NFA), firearm engineering and product master data, customer and vendor FFL master data, firearm transfers (via shipping and receiving), firearm loans (per 2010-1) and import / export transactions, including the ATF Form 6 / 6a. Michelle’s assessments have also included major firearm operating systems such as Epicor, SAP, Oracle and many others.
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