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Gunsite Academy to ‘Make Ready’ at FIC 2023

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March 29, 2023

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White text atop blue background next to 2023 Firearms Industry Conference and Gunsite Academy logos

HARTFORD, CT (March 30, 2023) – Orchid and Williams Mullen’s Firearms Industry Group are excited to announce Gunsite Academy will deliver a motivational keynote at the 2023 Firearms Industry Conference (FIC), to be held in Atlanta, May 1-3, 2023. Titled “Make Ready,” the presentation will adapt the common range command to life and business, as well as review Col. Jeff Cooper’s ‘Seven Principles of Personal Defense’ for survival.

“Gunsite has long trained our nation’s military, law enforcement, and private citizens on how to protect, fight, and survive,” said Leland Nichols, Orchid Chief Strategy and Business Development Officer. “The same life-saving principles and mindset their experienced instructors teach to marksmen on the range can also be applied to every successful firearms business owner and industry professional. Their keynote address will set the tone for our 9th annual event and is the perfect way to kick off FIC 2023.”

“Make Ready” Keynote Topics

  • What is the ‘Make Ready’ mindset?
  • Applying ‘Make Ready’ to firearms training, life, and business
  • How to ‘Make Ready’ to start your day
  • Educating others how to ‘Make Ready’
  • Col. Jeff Cooper’s ‘Seven Principles of Personal Defense’

Comprised of three events over five days, FIC 2023 features educational sessions led by federal agency personnel, industry attorneys, firearms professionals, and subject matter experts. Sessions are divided into three comprehensive learning tracks: FFL Compliance, FFL Technology, and Firearm Law & Finance. Virtual FIC On-Air, sponsored by digital storage leader 4473 Cloud, will be held online April 27-28, followed by Pre-Conference Workshops on May 1 and the FIC Main Event, May 2-3, in Atlanta.

“It’s an honor to share Gunsite’s philosophy on training with industry professionals,” said Gunsite Academy CEO Ken Campbell. “We look forward to engaging FIC attendees in how to apply a ‘Make Ready’ mindset beyond the shooting range to achieve success in business and everyday life.”

In addition to hearing from Gunsite at the conference, FIC Main Event attendees will have an opportunity to train at the world-class academy by participating in the FIC 2023 Silent Auction. Among many available prizes, attendees can bid to win attendance at Gunsite 250 Pistol and 223 Carbine classes, with proceeds donated to the Firearms Research Center. Additional prizes and information about the silent auction will be made available shortly.

To view the conference agenda, learn about sponsorship opportunities, and register your team for FIC 2023, visit orchidadvisors.com/FIC. Industry members who register for FIC On-Air by April 15, 2023, can get a second virtual registration for free with promo code ‘4473CLOUD’ at checkout.

2023 Firearms Industry Conference (FIC) logo and white text atop blue background

About Orchid LLC
Celebrating 10 years of serving the shooting sports industry, Orchid and partner firm, FFL Law, offer leading FFL software, firearms-friendly payment processing, and legal and regulatory services for the firearms, ammunition and explosives industries. Orchid’s POS, eCommerce, and regulatory applications, including Orchid eBound, Orchid FEL Book, and Orchid eState, accompany its expert services in ERP integration, firearms/explosives regulation, state gun laws and Firearm & Ammunition Excise Tax advisory. Get started today at orchidadvisors.com.

About Williams Mullen
Williams Mullen is a regional, full-service law firm with offices across North Carolina, South Carolina, and Virginia. The firm’s Firearms Industry Group helps industry members navigate legal issues from regulatory compliance to e-commerce development, financing needs, and interest from the venture capital world. In addition, Williams Mullen attorneys provide advice and counsel in matters involving Import/Export Controls, White Collar & Investigations, Data Protection & Cybersecurity, Intellectual Property, Employment Law, Government Contracting and legal aspects of social media marketing. Learn how Williams Mullen can assist you at williamsmullen.com.

About Gunsite Academy
Located in Paulden, Ariz., Gunsite Academy is considered one of the world’s premier firearms training facilities. Founded in 1976 by Lt. Colonel Jeff Cooper, Gunsite trains thousands of military personnel, law enforcement officers, and responsible private citizens each year on how to responsibly, effectively, and safely execute their Constitutional right to keep and bear arms. Gunsite offers comprehensive pistol, carbine, rifle, and shotgun instruction, plus tactical classes, armorer’s courses, and other marksmanship and self-defense training. To experience Gunsite, visit gunsite.com.

Press Contact:
Joe Kriz
Communications Manager, Orchid LLC
jkriz@joinorchid.com

Register for FIC 2023

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