HARTFORD, CT (April 20, 2023) – Orchid and Williams Mullen’s Firearms Industry Group are excited to announce 4473 Cloud as the title sponsor of FIC On Air, the virtual kickoff to the 2023 Firearms Industry Conference (FIC). Held live via Zoom, April 27-28, FIC On-Air provides an online learning alternative to in-person conference events with quick-hit educational sessions designed for new and small-to-medium firearms businesses, particularly storefront and ecommerce retailers.

“We could think of no better sponsor for a leading virtual event than a digital solutions leader like 4473 Cloud,” said Orchid CEO Jon Rydberg. “Following a successful debut in 2022, FIC On-Air has grown tremendously this year with even better operational technology topics and greater participation by respected subject matter experts. We’re grateful to have a partner in 4473 Cloud who recognizes the importance of industry education and look forward to two days of incredible learning and professional development later this month.”

Comprised of two half-day schedules, FIC On-Air features 16 quick-hit sessions on various FFL compliance, technology, and marketing topics. Each only 20 minutes long, virtual attendees can easily digest information from the comfort of their home or workplace, as well as jump in and out of sessions as interested or time allows. Plus, all FIC On-Air sessions are recorded and made available for free on-demand replay after the event for registrants.

Notable FIC On-Air sessions and speakers include:

FIC On-Air Sessions

• ATF Form 4473 Transfers
• Selling Online and Avoiding Lawsuits
• Overcoming State Compliance Challenges
• Ecommerce Search Engine Optimization
• How to Create a Paid Media Strategy

FIC On-Air Speakers

• Drew Beckley, VP Engineering, Silencer Shop
• Jim Curcuruto, Executive Director, Outdoor Stewards of Conservation Foundation
• David Grant, President, Grant Media Group
• Vinh Huynh, Director of Marketing Strategies, SEO & Paid Media, GAT Marketing
• Philip Milks, VP Regulatory Services/Attorney, Orchid/Orchid Law

In addition to sponsoring FIC On-Air, Silencer Shop and 4473 Cloud Chief Operating Officer, Travis Glover, will lead a virtual session on the risks of paper A&D bound book and ATF Form 4473 recordkeeping and the benefits of digital storage solutions, like 4473 Cloud.

“4473 Cloud provides an ATF-approved, attorney-backed compliant, and NSSF-endorsed digital storage solution that saves FFLs time, money and space,” said Glover. “Similarly, FIC On-Air offers a shorter, affordable, and convenient learning opportunity for those who cannot attend the conference in Atlanta. We’re thrilled to sponsor this year’s virtual event and eager to continue educating industry professionals on how to stay compliant and optimize their operations.”

To view the complete virtual agenda and register for FIC On-Air, visit orchidadvisors.com/FIC. Industry members who register for FIC On-Air by April 21 can get a second virtual registration for free with promo code ‘4473CLOUD’ at checkout.

About Orchid LLC
Celebrating 10 years of serving the shooting sports industry, Orchid and partner firm, FFL Law, offer leading FFL software, firearms-friendly payment processing, and legal and regulatory services for the firearms, ammunition and explosives industries. Orchid’s POS, eCommerce, and regulatory applications, including Orchid eBound, Orchid FEL Book, and Orchid eState, accompany its expert services in ERP integration, firearms/explosives regulation, state gun laws and Firearm & Ammunition Excise Tax advisory. Get started today at orchidadvisors.com.

About Williams Mullen
Williams Mullen is a regional, full-service law firm with offices across North Carolina, South Carolina, and Virginia. The firm’s Firearms Industry Group helps industry members navigate legal issues from regulatory compliance to e-commerce development, financing needs, and interest from the venture capital world. In addition, Williams Mullen attorneys provide advice and counsel in matters involving Import/Export Controls, White Collar & Investigations, Data Protection & Cybersecurity, Intellectual Property, Employment Law, Government Contracting and legal aspects of social media marketing. Learn how Williams Mullen can assist you at williamsmullen.com.

About 4473 Cloud
Built to be e4473 platform-agnostic, 4473 Cloud’s mission is to make digitally stored 4473s available to all FFLs. Over the past 10 years, Silencer Shop has streamlined application processing across the industry for dealers, distributors, and customers alike by applying decades of technical prowess to a traditional industry. With Dave Matheny and Travis Glover’s combined experience of over 40 years in the firearm industry, they are dedicated to providing the most innovative, secure, and user-friendly digital storage solutions nationwide. Get started today at 4473cloud.com.

Press Contact:
Joe Kriz
Communications Manager, Orchid LLC
jkriz@joinorchid.com