Chief Strategy and Business Development Officer
Formerly: Smith & Wesson, Remington Arms Company, Shadow Systems, USA Shooting, Rinnai, Airhead Sports Group, Aqua-Leisure Recreation, LLC, Black & Decker, The Stanley Works, Kohler
Sample FFL Customers: Smith & Wesson, Remington Outdoor Company, Bushmaster Firearms, DPMS, Para Ordnance, Barnes Bullets, Magpul Industries Corp., Mec-Gar, Walther Arms, Shadow Systems, Advanced Armament, Baron Engraving, Barrett Firearms, Davidson’s, Lipsey’s, Sports South, Iron Valley Supply, Camfour, Big Rock Sports, RSR Group, Zanders, Armchar Wholesale, Bill Hick’s, Chattanooga Shooting Suppliers, Gunarama Wholesale, North Sylva Company, Shoot Straight, Vance’s Outdoors, H&H Gun Range, Sports World, Hoffman’s, Dunham’s, Duncan’s Outdoor Shop, Adventure Outdoors, Larry’s Pistol & Pawn, Black Wing Shooting Center, Franklin’s Gun Shop, Kittery Trading Post, Bass Pro Shops / Cabela’s, Gander Outdoors, Sportsman’s Warehouse, Academy Sports + Outdoors, Silver Bullet Firearms and many more.
Leland served in the residential and commercial construction products market from 1984 through 2004 in executive roles including Vice President, Product Management, Professional Power Tools for Black & Decker where he led the launch of the DeWalt portable power tool brand in North America, Asia, the Middle East and Africa. His experience also includes roles as President, Stanley Hardware, Executive Vice President, Kohler Company and Vice President, Sales & Business Development with Rinnai America.
Leland began his career in outdoor recreation / hunting / shooting products with Smith & Wesson from 2005 – 2011 as President and Chief Operating Officer. Under his leadership, S&W successfully developed and launched the M&P pistol and M&P rifle product range. Following his tenure with S&W, he served at Remington Outdoor Company from 2012 – 2017 as Vice President and General Manger for Firearms and Accessories. Most recently, prior to Orchid Advisors, Leland led Airhead Sports Group as the President and Chief Executive Officer executing a doubling of EBITDA and a successful sales transaction as the company was acquired by Aqua Leisure Recreation and Blackford Capital. He is a strong advocate of the 2nd Amendment and enjoys a broad range of outdoor recreational actives including competitive shooting, hunting, boating and motor sports.
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