The 2021 Industry Sessions Are Coming Soon

Retail, Range and eCommerce

Point of Sales (POS), e4473, eCommerce Reg, Selling in California,
NICS, and Range Compliance

Global Manufacturing and Sales

Suppressors, NFA, eForm Systems, Subcontract Manufacturing,
eBound Book / ERP Systems, and FAET.

Core Compliance Functions

FFL / SOT Licensing, Responsible Persons, Legal Protection,
ATF Inspections, and Firearm Constuct.

2019 Industry Session Speakers

  • Tripper Dickson, CEO, Sports South
  • John Phillips, President, Poway
  • Dick Abramson, CEO, Centennial Gun
  • Gary Ramey, CEO, Honor Defense
  • Brandon Thompson and Erik Bilicki Guns.com
  • Jason and Carolyn Lane, IRUNGUNS
  • Robin Oke, Sports South
  • Susan Zidek, General Counsel, Troy
  • Carlie Winegar, Glock
  • Doug VanderWoude, Point of Impact
  • Phil Milks and Alexis Tunell, Orchid Advisors
  • Travis Glover, Orchid Advisors
  • Bill Napier, NSSF

2019 Industry Keynote Speaker

Tripper Dickson, CEO, Sports South

Mr. Dickson’s presentation will focus on the advantages of modern shooting sports inventory management and automated replenishment techniques that are only made capable through a strong distributor – retailer relationship. Benefits include:

  • Driving better inventory availability for consumers
  • Enabling the omni-channel consumer experience through online sales
  • Increasing retail and distribution efficiencies
  • Electronic identification of firearm restrictions prior to shipment

2019 Sessions

Day 1

Selling Firearms in California (9:45 – 10:30)
Operating Under Maximum Regulation

Buying and selling firearms in California requires an understanding of its unique product and licensing regulations. In this session, we’ll discuss the nuances of retail firearm sales, areas of risk, state regulations and best practices in compliance.

  • John Phillips, Poway Weapons and Gear
  • Jon Rydberg, Orchid Advisors (Moderator)

Suppressors – What is Regulated and How? (9:45 – 10:30)
A Piece by Piece Review of a Suppressor
(Delivered by ATF)

Suppressors are regulated by the National Firearms Act. So are each of its components. Selling components, subcontracting their manufacture or assembling and selling completed suppressors can be tricky without having a solid understanding of the regulations. In this session, the ATF will address the rules and regulations which govern commercial suppressor activities.

  • David Howell, ATF
  • Helen Koppe, ATF
  • Travis Glover, Orchid Advisors (Moderator)

Firearm and Ammunition Types (9:45 – 11:30; Double session)
Defining What Is and Is Not Regulated
(Participation from ATF)

The ATF Firearms and Technology Division (FATD) will spend 45 minutes addressing the audience in a discussion about firearm classifications. Come learn about GCA and NFA definitions and the functions which determine how, when, and where they are regulated.

  • Michael Curtis, ATF
  • Will Swift, ATF
  • Phil Milks, Orchid Advisors (Moderator)

Firearms eCommerce Explosion (10:45 – 11:30)
It’s the Craze What it Means to Sell Online

This track discusses the fundamentals of designing and implementing an e-commerce platform that is compliant with Federal and State laws and that promotes internet sales of firearms and ammunition. Topics include:

  • The unique issues presented by the need to comply with the laws of 50 states
  • Managing NFA sales and distribution through an online eCommerce portal
  • Aligning online descriptions with regulated master data that flows to the A&D Book
  • eCommerce specific issues, such as privacy policies and data security procedures
  • Payment systems used on eCommerce platforms that sell firearms and ammunition
  • Tax implications of internet sales of firearms and ammunition


  • Robin Oke, Sports South

Export Control Reform (10:45 – 11:30)
Don’t Be Left Behind When the Regs Kick In
(Participation from BIS)

Have you digested the new rules and prepared your business for operating under the EAR? If not, don’t worry. Let our panel of industry export compliance experts suggest steps to put you and your company in the best position possible to run your export compliance program under the new regulations.

  • Carlie Winegar, Glock
  • Tricia Heller, Magpul
  • Steve Clagett, Bureau of Industry and Security
  • Jeff Bond, Bureau of Industry and Security
  • Jordan Young, Orchid Advisors (Moderator)

ATF F 4473 and Your Violation Risk (12:30 – 1:45)
Step-by-Step Instructions on F 4473 and Multiple Sales
(Delivered by ATF)

A step-by-step, field-by-field walkthrough of the ATF Form 4473, permitting Q&A as we go. Understand what the various sections of the 4473 mean and which fields trigger significant ATF inspection risk for retail FFL holders.

  • Helen Koppe, ATF
  • Sal VanCasteren, ATF

NICS and eNICS Applications (2:00 – 2:45)
Staying Current with Technology to Save Time
(Delivered by FBI NICS)

For the last several years, FFLs and their software vendors have been using a variety of methods to efficiently conduct NICS background checks. Some have variances for a fully integrated Point of Sale systems while others use electronic “robots” to submit multiple applications directly to their website. This session will address developments in NICS submission technology and what the future holds for FFLs.

  • Jill Montgomery, FBI NICS
  • Nick Casey, FBI NICS

Permanent and Temporary Imports (2:00 – 2:45)
A Closer Look at Permissibility of Firearms and Parts
(Delivered by ATF)

In this session, the ATF explains the import process, addressing both the importation of firearms previously imported (by yourself or other companies) and the importation of new firearms for either research and development or for commercial distribution. Additionally, this session will address which firearms and firearm parts are importable versus non-importable.

  • Eric Leber, ATF
  • Rob Howard, ATF
  • Phil Milks, Orchid Advisors (Moderator)

Business Structure & FFL Responsible Persons (2:00 – 2:45)
What it Means & How to Structure

The legal structure of your shooting sports operation can impact your liability as an FFL holder. The same holds true with the determination of Responsible Persons. In this session, we’ll explore the possibilities for varying structures within the permits of the law and how they can benefit your business.

  • Camden Webb, Williams Mullen
  • Chuck James, Williams Mullen
  • Michelle Ingram, Orchid Advisors (Moderator)

Beyond ATF – Let’s Talk State Regulations (3:15 – 4:00)
Selling Firearms In-State and to Out-of-State Buyers

Fifty states and over fifty attributes define the legality of a firearm across the country. Do the math – that’s maddening – especially when they’re changing laws all the time. Fortunately, we can significantly simplify these rules into less than ten logical steps to enhance your compliance and speed the sale and distribution of firearms for your FFL or SOT.

  • Brandon Thompson, CIO, Guns.com
  • Erik Bilicki, CEO, Guns.com
  • Travis Glover, Orchid Advisors (Moderator)

ATF Compliance Software (3:15 – 4:00)
eBound Book and e4473 Considerations
(Participation from ATF)

Are you a retailer or manufacturer who has decided to migrate to cloud-based eBound Book and e4473 software? ATF Ruling 2016-1 is only one of several considerations during your shopping experience. What hardware will you use? Will you scan firearms at the counter? Where should the data come from? What do I do with my paper records? What are today’s minimum expectations for robust ATF compliance software?

Moving POS Systems? Not So Fast! (4:15 – 5:00)
License and A&D Considerations for Your Gun Store

If you operate a gun store, then you know that moving to a new Point of Sale (POS) system requires migrating regulated ATF data. It comes in the form of firearm descriptions, electronic bound book records, and sometimes, vendor / customer information and licensees. For many older companies, it might also mean sunsetting and applying for a new FFL. This session addresses basic through advanced level topics relating to this migration

  • Dick Abramson, Centennial Gun Club
  • Andy Scott

ATF Regulations in Subcontracting (4:15 – 5:00)
Smaller Staff, Same Responsibilities – Learn What Applies
(Participation from ATF)

Component manufacturers are subject to the same federal regulations as the end producer. Many such business serve multiple industries, requiring a vast amount of knowledge about disparate products. Manufacturing firearms and their components is subject to Federal and State regulations which can create personal and professional liability. This is a targeted session for subcontract manufacturers to understand the areas of highest risk and minimum expectations for operating in the firearms industry.

  • Michael Knapp, ATF
  • Phil Milks, Orchid Advisors (Moderator)

ATF eForms Applications (4:15 – 5:00)
Step-by-Step Instructions
(Delivered by ATF)

ATF eForms were made available some years ago to improve the efficiency and accuracy by which forms are filed. Today, ATF Forms 1, 2, 3, 5, 6, 6A, 9, 10 and 5300.11 are available for eForms submission. This session, delivered by the ATF, will permit both new and experienced users the opportunity to walk through the eForms portal, understand how it works, and to ask specific questions about their FFL operation.

  • Ted Clutter, ATF
  • Desiree Dickinson, ATF
  • Travis Glover, Orchid Advisors (Moderator)

Day 2

Compliant Range Operations
Top 5 Regulations and Where to Get Help

Operating a Shooting Range is no joke. It requires and understanding of products, consumer sentiment, safety and a number of compliance regulations. This session will provide attendees with an understanding of the prominent regulations that affect the range, including: Lead Management, Air Quality, Exposure Monitoring, PPE, and Food Control.

  • Doug VanderWoude, NSSF and Point of Impact

Inventory Systems and Bound Books (8:30 – 9:15)
Reconciling Systems for Compliance
(Participation from ATF)

Some FFLs operate integrated POS/ERP and eBound Book systems while others do not. Regardless, there are many transactions that post to these applications which can yield an out-of-balance condition. Which system should be the record or truth? What are the ATF inspection implications of a variance in balance? How can you help ensure alignment between the two?

  • Suzan Zidek, Troy Industries
  • Jon Rydberg, Orchid Advisors

ATF Inspections (8:30 – 10:15; Double Session)
Preparing, ATF On-Site and Responses
(Delivered by ATF)

Over 10,000 inspections are conducted every year – sometimes it’s your first – sometimes it’s a recall inspection. The results can vary widely from no violations and a clean ROV to Revocation. We’ll teach you how to prepare, legally correct, and organize your records, as well as strategies for helping the ATF conduct their duties for an amicable, quick exit. That’s your goal, right? – Let’s get this over with!

  • Andy Graham, ATF
  • Phil Milks, Orchid Advisors

2nd Hand Firearm Sales and Pawn Brokers (9:30 – 10:15)
Understanding What Applies to You
(Participation by ATF)

Buying and selling used firearms often requires additional licensing and reporting which can dramatically impact your operations. Learn how to find your specific requirements and evaluate the business opportunities for secondhand firearms while maintaining compliance with local, state and federal regulations.

NFA Forms and the NFRTR (9:30 – 10:15)
Proper Filing and Reconciliation of NFA Forms
(Delivered by ATF)

The ATF’s NFA Division maintains the National Firearms Registration and Transfer Record (NFRTR). This record holds the manufacture and transfer activity of NFA type firearms between manufacturers, distributors, retailers and consumers. This session will address the NFA forms that are required for commercial firearms activity, how they impact the NFRTR, and what that means to you.

  • Ted Clutter, ATF
  • Travis Glover, Orchid Advisors (Moderator)

Operation Secure Store (10:30 – 11:15)
These 10 Steps Help You and the Public
(Delivered by ATF and NSSF)

Firearm theft is no joke. It impacts public safety, your profits, insurance expense, and more. Unfortunately, due to the high demand for product, some people would prefer not to pay. Learn about best practices in Retail Store Security, areas of common weakness, and observations held by the ATF and NSSF as part of Operation Secure Store.

  • Eric Degree, ATF
  • Bill Napier, NSSF

Firearms and Ammunition Excise Tax (10:30 – 12:00 – Double Session)
Considerations for Manufacturers and Sellers

FAET – What is it and how do we calculate it? There is a sea of resources available to assist with ATF regulations, but not so much when it comes to FAET. This tax has hard dollar implications on your firearms business. The nuances of firearm manufacturing, distribution / sale, gunsmithing, and other value-added services can be perplexing. This session is designed to simplify those rules for understanding and compliance.

  • Clay Cheshire, Munitions Law Group
  • Derek DeBrosse, Munitions Law Group
  • Phil Milks, Orchid Advisors (Moderator)

Compliance Programs (10:30 – 11:15)
Legal and Operational Compliance Tools
(Delivered by ATF and NSSF)

Achieving repeatable ATF and export compliance requires more than policy and training alone. In this session, we’ll educate attendees on the 7 core elements of a compliance program, particularly those that provide an expected and repeatable outcome from employees while limiting your legal risk.

  • Steve Salka, Traditions
  • Travis Glover, Orchid Advisors (Moderator)

Not all Transfers are Created Equally (11:15 – 12:00)
Learn How to Manage Transfer and 4473 Issues
(Participation by ATF)

So, my customer lives in a state that requires an additional waiting period. Initially, they wanted four guns, but now they want three. How do I handle these odd situations? What if I’m using an electronic 4473, integrated to my Bound Book – Are corrections possible? We’ll walk you through a few of the industry’s common 4473 irregularities and provide suggestions for overcoming them now and in the future.

  • Travis Glover, Orchid Advisors

FFL and SOT Licensing (11:15 – 12:00)
Application, Renewal and Sunsetting
(Participation from ATF)

Both new FFL applicants and long-time FFL holders inquire about the licensing process. What does a ‘Pre-Inspection’ mean, they ask and what are the requirements. Which forms do I need to complete and what is required on the fingerprints form? Long-standing FFLs have increased the sunsetting of old FFLs as RPs change and control environments are significantly upgraded. This session will discuss FFL and SOT licensing, soup to nuts.

  • Gary Taylor, ATF
  • Rob Howard, ATF